First, define your overall goal. What do you want to get out of the interviews? Is it to understand your customers’ pain points, or potential demand for your product/service? Is it to get a detailed insight into behaviors at different stages in the supply chain? This will help you decide whom to interview.
The next step is to calculate the project cost.
Go to the home page and select the country, industry and functional area (the kind of specialist you want to interview, eg: IT, marketing or logistics). On the next page it will ask you for a few more details.
Once you’re ready, enter your payment details and place your order. You will not be charged until the project has been delivered.
One of the fields in the project calculator asks you to select the "Interview type".
If you select the option "Talk to industry insiders" we will arrange an appointment for you to speak to the interviewees yourself by phone or Skype. The cost will depend on the duration of the interview in minutes.
We recommend you select this option if you want to gain detailed qualitative insights. A conversation allows you to adjust your questions on the fly in response to what your interviewee is saying – this allows you to probe deeper.
Selecting "Send questions to industry insiders" is the more cost-effective option because you don"t have to pin your interviewees down to a specific time to talk to you. It also saves you more time because we handle the process of sending out the questionnaires, ensuring they are properly completed and validated, and compiling the results. In this case the project cost depends on the number of questions.
We recommend you select this option if you have very specific questions you need answers to, as opposed to the more exploratory process of talking to someone.
If you choose to send questions to industry insiders, as opposed to talking to them, then you will need to do two things:
If you wish, you can create the online questionnaire yourself using surveymonkey.com, or any similar service, and send us the unique links to the questionnaire. We will forward the link to the industry insiders, check and compile the results, and send you the report along with the completed questionnaires. For this option, select "I will create the questionnaire myself."
Alternatively we can do it for you – just select "Please create the questionnaire for me". You can include your questions (in text format) at the same time as you place the order, or else send them to us later via your project dashboard.
You can use the template questionnaires on our website (link to template) based on your goals.
You can ask industry insiders any question, but be aware of any potential confidentiality issues – the interviewee is not obliged to respond if they aren't comfortable doing so.
If you are using a software service like surveymonkey.com, you can generate a number of unique links for each person you want to interview. Each link then becomes a unique questionnaire that we forward to the interviewee.
We recommend that you send us 3x more links than needed, so for example if you need 10 completed questionnaires, send us 30 unique links to the questionnaire. This gives us a number of spares to use for testing and also to allow for cases where an interviewee may abandon the questionnaire for whatever reason.
Please bear in mind that if an interviewee does abandon, we will recruit another interviewee, until you have received the number of interviews you have ordered.
The project is activated within 24 hours of receiving your payment details.
You can pay by card on our secure payment page. Information is transmitted using the encryption protocol SSL.
The funds will be pre-authorized when you place your order, but you will not be charged until your project has been delivered.
You can also create an account on the website to pay by bank transfer.
You can send your questions using our contact page and we’ll get back to you right away. If you have already placed an order, please include the order number in your message.
The cost of the project includes the selection and recruitment of your chosen industry insiders, creating the questionnaire (if you ordered this), compiling, checking and validating the finished questionnaires and delivering the final report.
The only additional expense you may incur is if you choose to interview the industry insiders by phone, in which case you are responsible for the call charges, unless you can conduct the interviews by Skype.
If the people you would like to interview don't appear in the list, just type your requirements in the "specific requirements" box. The system won't be able to generate a cost there and then, but we will receive your request and contact you within three working days to confirm.
Yes, but you will need to split it into several orders. This is easy because the data you entered in the selection field won't be deleted after you have made your first order. Therefore, you can easily change the desired settings, and place an additional order.
This scenario is extremely unlikely, thanks to our global network of industry insiders and our experienced team of market research professionals. However, if circumstances beyond our control meant we couldn't fulfill the order, it goes without saying that you wouldn't be charged.
Most respondents we offer come from our panel of b2b professionals we have collected since 2004. All panelists in this panel are by invitation only; this is how we know they are part of a certain industry or profession. In the near future we plan to rate experts based on reviews we receive from clients so you can order only experts with a "star" when you wish.
B2B Research is a global research agency. This online platform was launched in 2015, but the agency is well established in the market research industry, having been founded in 2004.
Our proprietary database of more than half a million hard-to-reach industry insiders, allows you to acquire a deep understanding of the specific niche you are interested in.
Our highly experienced teams of sociologists and B2B market research specialists have a global network of contacts and local partners, allowing us to fulfill virtually any request.
Go ahead and challenge us to find any industry insider you can think of!
Actually, this is not considered good practice from a market research point of view. Studies have shown that the person's fame can skew results. It is preferable to interview experts who are closer to the business as they are likely to give you the deepest insights.